Heated Rivalry - Anthropic vs. OpenAI
AI is 100% prominent and here to stay, and in fact, the superstar companies that launched these LLM apps even made it to the Super Bowl. Even if they weren’t the teams competing, that didn’t stop these rivals blasting each other in their ads displayed during Sunday’s game.
Is this proving a point that businesses value slander over diligence?
Anthropic, who houses the app Claude, dragged OpenAI in one of their commercial ads by mocking the chatbots created by the latter. This included highlighting how chatbots form “relationships” with their users - only just to convince them to buy or download products made from OpenAI. Two of their ads involved persons asking questions like, “Help me form a workout plan”, or “What should I tell my Mom?” The awkward pauses and stiff answers from the chatbots - that were represented with humans, but with an obviously generated appearance and fixed smiles - enhanced the dystopian quality of chatbot relationships. Luckily for Anthropic, this already remained a common concern of the public and a drawback for any AI user.
However, this was hardly a hit on OpenAI’s ego. The expanding tech company took pride in sharing with the whole world via X that at least ChatGPT remained free and accessible, as half the country uses the platform, even if they needed to display advertisements. Anthropic’s Claude requires customers to pay for its software, yes, but despite their smaller group of customers and OpenAI’s backhanded tweets, Anthropic’s spirits aren’t dimmed either.
None of these ads stopped either company from announcing their latest features on their apps. Claude’s yet again announced to have much more careful, sustainable coding in its “major codebases”, while OpenAI just produced its newest workspace app, Frontier. No longer are they focusing on AI for its tools, they’re shifting the narrative completely by framing all its “better coding than any professional” as a stand-in for humans entirely.
This is only another example of the infamous “AI Rivalry”, something that’s been bubbling under and above the surface since these companies began developing their distinctive apps and software in the early 2020’s. Both clearly love making their app updates and features known to the public in an attempt to win customers over the other. Now that it’s being broadcasted to millions in one of the most hyped sporting events of the year — an event that’s also known for showing creative and witty commercials — are these ads used for good or are they proving a point that businesses value rivalry and slander more than their own diligence?
Reviews on the updated apps haven’t yet circulated, but it’s no surprise that what will follow will cover: performance speed, job impacts, bug fixes…Perhaps these ads were necessary after all. Stay tuned for a thorough review and comparison of each company’s newest development!
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