This is Not Clickbait. If you Disagree, you can now Report it on Artifact.

We’ve all been there. While scrolling through the news a headline grabs your attention and you immediately read the story to find out it has nothing to do with what you thought it did. That’s minutes of your life you can’t get back. At least now on Artifact, you can report it.

The AI-powered news app has implemented a tool that lets you flag articles you think are clickbait. According to an Artifact blog post, feedback from this reporting tool will be used as “a signal in ranking so we can better prioritize helpful articles over misleading ones for the community.”

Artifact will monitor articles that are the most reported by the community, and then decide what the right course of action might be. If it is decided that an article is indeed clickbait, possible repercussions could include reducing the article’s distribution in user feeds, or even changing the headline to make it less misleading.

Artifiact’s Kevin Systrom explained in an email to The Verge that the company is “actively experimenting with different approaches” to change articles if needed, and that they haven’t decided what the best course of action is yet.”

“We’ll come back to a conclusion through running experiments and gathering user feedback,” Kevin concluded.

It’ll be interesting in the end how the company decides to approach this issue. By changing an articles headline, the responsibility for its validity would then fall on Artifact – which could open up a whole other can of worms.

Story via The Verge